The stereotypical image of the bingo player being a cigar smoking granny sitting with her plates in smoky community houses is challenged with a generational change: now young people are playing on the Internet.
Today a large majority of bingo players are 25-45 year-olds.
The target group exploits the Internet for playing bingo – often
on a daily basis.
“
The demographics of bingo players have changed dramatically
in the past years”, according to Lisa Smith, head
of Bingo Liner. Today the younger generation plays bingo as
well. They can afford it better. The majority plays online
and spent more and more money. The role patterns of community
houses apply to online as well, as it is mostly women playing
bingo. Men typically chose games they know from male settings,
but as the game is offered online today, we are seeing a tendency
that the game is played independent of sex and age.
Mainstream bingo
Bingo has become mainstream and has found its way to the younger
audience, because online bingo halls can accommodate up to
5000 players at the same time. That they can play at home – a
familiar and discreet setting – appeals to the younger
generation as well. Various types of entertainment are offered
before and during the games such as large jackpots and traditional
casino games e.g. video poker.
In the US alone bingo had a turnover of 7.3 billion in 2002.
The US marked in particular has boomed and it is estimated
that several million American play online every day.
Lisa Smith from Geisha
Bingo states: “Keno has been
very popular - in particularly among men. That illustrates
a great potential, if men show such an interest. That’s
the reason why we estimate that males can convert to bingo
to a greater extent.
An even greater interest
Geisha
Bingo hopes for an even greater interest in the game. “We
believe that we offer the world’s best and most reliable
bingo software”, says Lisa Smith and continues: “our
software is the newest of new compared to traditional gaming
places in the industry. We can offer the newest features and
games to our customers. That’s something we value.”
Bingo Liner is part of the world’s best and most
popular online casino corporation “Inter Bingo”,
which has been honored with the title “The World’s
Best Online Casino” 4 years in a row by Gambling Online
Magazine.
Bingo Liner has adopted InterCasinos generous bonus systems
and their user-friendly software. This provides the opportunity
for all to participate and to have a good, fun, safe experience
playing online.
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